Taking action to
maintain safety
Understanding enforcement

How enforcement works
Google Search uses automation to deal with policy-violating content. Our search algorithms are designed to prioritise what seems to be the most useful and reliable content in response to particular queries. Our systems are also designed not to surface content that violates our content policies.
Types of enforcement actions
Content actions
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Demonetisation
We may limit the monetisation opportunities for a particular piece of content.
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Restrictions
Some products may use interstitials before content or age verification to protect children from mature content.
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Removal
Content is made inaccessible to everyone and deleted from the product or service entirely.
Account actions
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Service pause
A service is paused and marked temporarily unusable due to an incomplete required action. The service will be unpaused once the action is successfully completed.
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Account disable
As a last resort, a user's entire Google Account is disabled, preventing the user from logging into any Google products or services.
Legal removal
requests
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Legal removals
We have processes in place to comply with local laws. If you see content on a Google product that you believe violates local law, let us know.
Learn how we partner with experts to fight harm online
Content feedback and reporting

Collaboration is critical to enforcement
Approach to reporting and user feedback
Incorporating user feedback

If you spot content within a Google product that is violative

Let us know by submitting a report detailing the violation via the proper product channels.

We'll review the content and take any appropriate action
Find the tools and forms to report a violation
Appeals

The opportunity to appeal
Process of appeals

If you receive a violation notification or email, you may have the opportunity to appeal.

You may be able to submit an appeal to reinstate or derestrict your content if you believe the violation was a mistake or if you have taken corrective action.

We'll evaluate the appeal and notify you of the outcome of the appeal.