The program policies below apply to Tenor. The policies play an important role in maintaining a positive experience for everyone using Google products.
We need to curb abuses that threaten our ability to provide these services, and we ask that everyone abide by the policies below to help us achieve this goal. After we are notified of a potential policy violation, we may review the content and take action, including restricting access to the content, removing the content, and limiting or terminating a user’s access to Google products.
When applying these policies, we may make exceptions based on artistic, educational, documentary, or scientific considerations, or where there are other substantial benefits to the public from not taking action on the content.
Be sure to check back from time to time, as these policies may change. Please also refer to Google's Terms of Service for more information.
If you believe that someone is violating the policies found below, you may flag it for review. On the Tenor App you do this by holding down on the content and scrolling to the “Report” button. On Tenor.com you click the flag button next to the content in question.
Child Sexual Abuse and Exploitation
Do not create, upload, or distribute content that exploits or abuses children. This includes all child sexual abuse materials. To report content on a Google product that may exploit a child, click “Report abuse.” If you find content elsewhere on the internet, please contact the appropriate agency in your country directly.
More broadly, Google prohibits the use of our products to endanger children. This includes but is not limited to predatory behavior towards children such as:
We will remove such content and take appropriate action, which may include reporting to the National Center for Missing & Exploited Children, limiting access to product features, and disabling accounts. If you believe a child is in danger of or has been subject to abuse, exploitation, or trafficking, contact the police immediately. If you have already made a report to the police and still need help, or you have concerns a child is being or was being endangered on our products, you can report the behavior to Google.
Dangerous and Illegal Activities
Harassment, Bullying, and Threats
Do not engage in hate speech. Hate speech is content that promotes or condones violence, discrimination, disparagement, or has the primary purpose of inciting hatred against an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization.
Malware and Similar Malicious Content
Do not distribute content that deceives, misleads, or confuses users. This includes:
Misleading content related to civic and democratic processes: content that is demonstrably false and could significantly undermine participation or trust in civic or democratic processes. This includes information about public voting procedures, political candidate eligibility based on age / birthplace, election results, or census participation that contradicts official government records. It also includes incorrect claims that a political figure or government official has died, been involved in an accident, or is suffering from a sudden serious illness.
Misleading content related to harmful conspiracy theories: content that promotes or lends credibility to beliefs that individuals or groups are systematically committing acts that cause widespread harm. This content is contradicted by substantial evidence and has resulted in or incites violence.
Misleading content related to harmful health practices: misleading health or medical content that promotes or encourages others to engage in practices that may lead to serious physical or emotional harm to individuals, or serious public health harm.
Manipulated media: media that has been technically manipulated or doctored in a way that misleads users and may pose a serious risk of egregious harm.
Misleading content may be allowed in an educational, documentary, scientific, or artistic context, but please be mindful to provide enough information to help people understand this context. In some cases, no amount of context will allow this content to remain on our platforms.
Personal and Confidential Information
Regulated Goods and Services
Sexually Explicit Content
Violence and Gore
Impersonation and Misrepresentation of Identity
Do not impersonate a person or organization or misrepresent yourself. This includes impersonating any person or organizations you don’t represent; providing misleading information about a user/site’s identity, qualifications, ownership, purpose, products, services, or business; or falsely implying affiliation with, or endorsement by, another individual or organization.
This also includes content or accounts misrepresenting or concealing their ownership or primary purpose such as misrepresenting or intentionally concealing your country of origin or other material details about yourself when directing content about politics, social issues, or matters of public concern to users in a country other than your own. We do allow parody, satire, and the use of pseudonyms or pen names -- just avoid content that is likely to mislead your audience about your true identity.