Google AdMob Policies and Guidelines

Publishers who wish to participate in AdMob must comply with our online AdSense programme policies.

All publishers are required to adhere to the following policies – so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your app and/or disable your AdMob account at any time. If your account has been disabled, then you will not be eligible for further participation in the AdSense and/or AdMob programme(s).

	Content policies and restrictions	Behavioural policies
	Google Publisher Policies Google Publisher Restrictions User-generated content	Exceptions to AdSense policies Invalid clicks and impressions Ad placement Sub-syndication and ad network mediation App promotion Personalised advertising Apps that offer compensation programmes Policies for ads that offer rewards
	Invalid activity	Implementation guidance
	Invalid activity How Google prevents invalid activity How you can prevent invalid activity Estimated vs. finalised earnings	Implementation guidance Banner ad guidance Interstitial ad guidance AdMob native ads advanced policy compliance checklist

Google AdMob

Content policies and restrictions

Behavioural policies

Invalid activity

Implementation guidance